consumer awareness

consumer awareness
consumer awareness consumer awareness awareness

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consumer awareness UK US noun [U] MARKETING
CUSTOMER AWARENESS(Cf. ↑customer awareness): »

The company has stoked further interest with a large number of TV ads, even though consumer awareness was high to begin with.

knowledge and understanding that a buyer should have of their rights as a customer, how products are made or grown, the safety of products, etc.: »

In recent years consumer awareness has reached the point that some of the biggest agribusiness concerns have been reconsidering how they raise and kill animals.


Financial and business terms. 2012.

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